The TechStyle brand of retail companies has built its reputation on creating new brands designed to specifically target their customers with individual choices of products and services. There have been many strategies used by TechnStyle founders Adam Goldenberg and Don Ressler to build a buzz around their brand, including attracting major brand ambassadors and marketing strategies based on the data received from each and every customer. Big data is one of the top areas Adam Goldenberg and Don Ressler believe their company is leading the way among Online retailers aiming to build a stronger future for this sector based on the data each subscription member provides when they sign up for a particular brand in the TechStyle organization.
Using data to provide a personalized retail experience has been one of the goals of the retail industry for a number of years but few companies have achieved as much success as that achieved by TechStyle founders Adam Goldenberg and Don Ressler. A prime example of the development of the use of big data by TechStyle has been seen in the approach taken to building the Fabletics brand; each new subscriber to the brand is provided with a questionnaire revealing much about their fashion tastes and the types of exercise they require the active wear from Fabletics to be worn during. These questionnaires reveal a large amount to the creative and marketing teams at TechStyle, which can focus a brochure or email directly to the choices already identified as important to the individual.
TechStyle not only uses customer information to target individual customers with a growing level of customer service but also to make sure the company itself can predict the most impressive trends and popular products prior to their release to the public. The overstock rate for Fabletics is a reflection of the success Adam Goldenberg and Don Ressler have achieved as the leaders of a company where big data is the key to almost every step taken; at TechStyle the company sells around 95 percent of its stock.
Traditional marketing techniques have not been taken on by TechStyle, a company known for funding the reality TV show of former Creative Director Kimora Lee Simmons. As the Fabletics brand has risen to the top of the athletic wear industry, the reliance on customer reviews as a marketing tool has grown in importance. https://www.linkedin.com/in/don-ressler-328b4618