Flavio Maluf is the CEO of Eucatex Group, a company his grandfather started in 1951. Maluf has been with the company for more than 30 years. A graduate of Fundação Armando Alvares Penteado Foundation in São Paulo, Brazil, he also spent a year at New York University studying business administration. Flavio Maluf is also a mechanical engineer and attorney. As president of the GrandFood Group, he is also a very successful entrepreneur. During the more than 30 years he has spent at Eucatex, he has been behind many of the visionary moves the company has made.
Flavio Maluf did not start at the top of Eucatex, even though his family owned the company since its founding. Instead, in 1987 he was hired to work in the company’s trade section. He remained there until 1996 when he was transferred to the industrial division. Working his way up through the ranks of the company earned him the respect of the entire staff. When he was made a company executive and finally Eucatex president, everyone agreed he had earned it. Since that time he has modernized the company, restructured its management format and made it one of the most successful in Brazil.
Maluf is credited with leading the company’s efforts at environmental protection in Brazil by starting an environment education program, replenishing the eucalyptus forests from the company gets its raw materials, using environmentally sustainable production methods and collaborating with conservation groups. He also expanded Eucatex’s international markets, opened a new plant in the town of Salto in São Paulo and has helped make it a major player in the construction and furniture industries. All of this has been of great benefit to Brazilians and the country’s economy.
A committed philanthropist, Flavio Maluf also participates in many volunteer efforts and charity events to benefit the local community. One of the most important has been his work with the Hospital and Maternity Idio Carli. Not only has Flavio Maluf helped to make Eucatex a major player in international business, his environmental work and support for local social programs has made Eucatex beloved in Brazil.
Flavio Maluf, the President of Eucatex and GrandFood, confirms the business trends in 2017 to show the way for young entrepreneurs where to invest. He points out investing in technological innovations can be a real game changer considering the need better solutions and tools from the businesses. The platforms that can make administration tasks and business operations, simpler and efficient are highly demanded by all the major organizations around the world. Secondly, focus on youth and understand their needs as they are the new consumers who can’t be avoided. While developing any new product or service, think whether it is appealing the youth or not.
Maluf bats for remote work solutions and says firms which are capable of providing solutions to offer training and other technology platforms for various employees away from their office headquarters can make lucrative bets this year. Health and Nutrition is another critical area as the current generation is highly concerned about fitness. Fitness tools that can measure calories, record nutrition data and history, create better eating habits, etc., are in greater demands especially considering the growth of smartphones. Maluf also confirms the growth of E-commerce considering more people are moving to online platforms for more choices and better offers. Interestingly, more than 58 percent of the customers are ready to add additional items just to get free shipping from the sites. Finally, sustainable products are getting increased attention considering the need of protecting the environment and natural resources. The products get a noble value, and the demand will be more in the coming years considering the increased awareness.
Maluf is also a mechanical engineer and has decades of experience in leading his companies to deliver quality products to the customers. Under him, Eucatex sells high-quality building products such as floors, paints, doors, panels, etc. Maluf helped the firm to make a sustainability drive, and currently, it uses non-wood raw materials or reforested wood. He led the company to expand its coverage to new locations, and currently, it exports the products to at least 37 countries. Even GrandFood also follows the concept of sustainability and does environment-friendly agribusiness along with planting eucalyptus as part of its mission of reforestation. Maluf completed his graduation in Mechanical Engineering from Armando Alvares Penteado Foundation.