Chris Burch: The Face behind Nihi Sumba Resort

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Judging by the success that he has achieved as a businessman, Chris Burch is undoubtedly the semblance of an entrepreneurial mind. Chris is the founder and CEO of Creative Capital, a business venture that incorporates several businesses including poppin, Trademark, Cocoon9, Nihiwatu among others. Creative Capital deals in lifestyle and consumer products that range from home furnishing, hospitality, and technology. Chris Burch has over 40-years’ experience in entrepreneurship, and within that period, he has participated in the rise of more than 50 companies. No doubt, this is a record that is likely to remain unbeaten.

From the onset, Chris Burch had an innovative mind, and this is what prompted him to venture into business. His success story begins in 1976 when he, together with his brother, invested 2000 dollars to start a company called Eagle’s Eye. The company grew to be a big success and was later bought by Swire Group for 165 million dollars. Chris Burch went ahead to invest in Internet Capital Group and gained considerable experience to continue pursuing different ventures, check ( His success was largely aided by his ability to understand consumer behaviour and his expertise in utilizing direct-to-consumer channels.

Among his most popular investments is Nihi Sumba Resort, a property he acquired in 2012. The hotel is located on the Indonesian island of Sumba and was initially a hostel owned by a New Jersey couple. Chris partnered with James McBride to purchase the property for 30 million dollars. Nihi Sumba Resort offers an array of services like surfing, yoga sessions, and sunset horse riding. The resort has 27 villas for accommodation, and Chris’s private house is usually available for guests too. Nihi Sumba Resort has been voted the best hotel in the world by Travel + Leisure readers in 2016 and 2017, see it here (

Chris Burch has several investments both locally and internationally. He has partnered with Ellen DeGeneres in her lifestyle brand called ED; he owns Blink Health, Brad’s Raw Foods, Chubbies, Soludos, Little Duck Organics, and BaubleBar, learn more on Burch also held various leadership positions; for instance, he was on the board of Rothman Institute Orthopedic Institution and is a past president of Pierre Hotel Co-op Board. He takes part in philanthropy and has contributed immensely to research projects under Sumba Foundation, The Child Welfare League of China, and The Henry Street Settlement. Chris Burch is an enviable symbol of success, find more