Customers’ dependence on others’ reviews before making purchases is undeniably becoming the trend. “Crowds reviews increasingly determine customer purchase rates.” Diana Wertz, a digital marketing expert, says.
Shown Gold a Corporate marketing officer in TechStyle Fashion Group (Fabletics founder company) attributes this fact to the immense growth of Fabletics, A brand which launched in the year 2013 It has experienced a 200% growth ever since. The marketing officer says that they have been keen to follow and take action on customer reviews about their brands.
One such way they have been able to achieve this is by setting up a quiz to determine their customer’s need. The set of questions is easy and fun. They ask to know your gender if you are a male you are will be redirected to FL2 where you will find everything you need. You will need to answer how you like to sweat (involves activities like Yoga, cycling, walking and jogging. A question on where you walk out then follows with choices like Yoga Studio, Gym and so on. They will ask to know your favorite colors which are in four choices. The other question you will answer is your body type. (Petite, curvaceous, plus size and so on. They also ask to know your top and bottom size, so that you can get the right bra size
Kate Hudson, a co-Founder of Fabletics, has been hands-on with the business since it’s on set. She was considered right for the brand by the founders of the TechStyle Fashion Group, Don Ressler, and Adam Goldenberg. “Kate is not only approachable but easy going and has an active lifestyle,” They said. They also know Kate only to live her passion. She follows that which she believes in. These two partners saw a gap in the athleisure field. The brands that were already on the market were not only expensive but came in dull, uninteresting colors. That fact gave birth to Fabletics.
Kate Hudson was very instrumental in streamlining communications in the Fabletics, membership model. She also runs weekly checks on sales to keep track on the top-selling brands and those that are not selling.
Kate Hudson encourages women to work out but still be confident in themselves. She advocates that life is too short and one should live to the fullest. She enjoys being a businesswoman, but she is not leaving our screens soon. Acting is always going to be her first love.