Don Ressler as The Chief Executive Officer of JustFab

Don Ressler is a business man who has succeed in most of his business ventures such as the intelligence beauty. In 2001 after his first business venture FittnessHeaven.com was purchased, Don Ressler teamed up with Adam Goldenberg to come up with Alena media. Don Ressler and Adam Goldenberg realized that they had the skills and knowledge that would help them in succeeding in the growing field of online advertising. In 2005 after their business was bought by the News Crop, Don Ressler, and his partner Adam Goldenberg left to explore new business ventures.

Don Ressler is the Chief Executive Officer and the co-founder of intelligent beauty. Intelligent Beauty launched another company by the name JustFab, in 2010.JustFab is an e-commerce industry that originated from United State. Techstyle fashion group which was formally known as Justfab at http://www.techstyle.com/happy-in-el-segundo-techstyle-coo-anton-von-rueden-on-the-perks-of-life-in-the-south-bay/, it is an online retail shop that deals with deals on shoes, handbag, and jewelry. It offers its customers a variety of preferences from the latest fashions and also gives its customers a personalized shopping experience. TechStyle Company is the parent company to other brands such as Fabletics and ShoeDazzle.

Don Ressler and Adam Goldenberg are the primary co-founders of JustFab online company. The company was founded in March 2010.In September 2011, Kimora Lee Simmons became the president and the creative director of JustFab Company. In 2011 JustFab received a funding of 33 million dollars from a United States capital firm, Matrix Partners. In 2012 JustFab moved internationally to countries such as Germany and Canada. This was as a result of 76 million dollars funds from several companies such as Technology Crossover Venture, Intelligent Beauty, Matrix Partners, and Rho Ventures. These funds greatly influenced the growth and success of JustFab Inc. In January 2013, JustFab acquired a children fashion company by the name FabKids and later celebrities started releasing their brands through Techstyle sub-brand on linkedin.com.

Brands such as Fabletics have resulted in fitness becoming more fashionable. Fabletics is one of the many JustFab brands. JustFab is the leading fashion site at Huffington Post that has made it in the e-commerce industry in the recent times. In the recent years, JustFab is on the way to generating 500 million dollars revenue, and Fabletics contributes almost 30% of this amount. This is the right track for a brand such as Fabletics which is merely two years old. JustFab closed 85 million dollars funding in August 2014 led by passport unique opportunity fund. This raised the company total capitalization to 250 million dollars.

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