For Doe Deere, makeup and hair color aid self-expression

by , under CEO Cosmetics Industry Inspirational Women, Women in Business

When you take a look at Doe Deere, Lime Crime is written all over her.


From her bold eye makeup and colorful hair, the Lime Crime founder isn’t shy about modeling her products, which combine the glitz of glitter with a hint of nostalgia for the past. A unicorn-inspired brand, Deere said the 2018 color of the year, ultraviolet, is a perfect fit for Lime Crime.


Deere began Lime Crime in 2008 and she admits the market has changed a lot in the past decade. What hasn’t changed is the iconic brand’s commitment to to stand out in an increasingly crowded marketplace.


Among the many things that make Lime Crime unique, in addition to its bold color combinations, its its commitment to being 100 percent vegan and cruelty free, things that are important to Deere because of her personal attitude towards animal testing. In addition, both Deere and Lime Crime are active in animal-related charity work.


Deere started out formulating all of Lime Crime’s products herself, but now a team comes together to develop them with one rule in mind: If a new product doesn’t work for them, it won’t be made available to the public.


Deere said each of Lime Crime’s color palettes tells a story that is focused on a specific look. For those who aren’t accustomed to wearing bold colors, Deere suggests wearing them at home first so you can get comfortable with seeing yourself with bright red lipstick or lavender eyeshadow. AS you get accustomed to the look, venture out in order to share it with the world.


And while there have been a few bumps along the way as Lime Crime has become a global phenomenon, Deere believes that’s all a part of being an entrepreneur. Her advice to those who are looking to start their own beauty company is simple: Examine the market for gaps, supply it and always be on the lookout for the next big thing. budding entrepreneurs should also listen to what their own likes and act upon them.


An avid user of social media, Deere often takes to Instagram to share new products with customers and to interact with them. She said customer feedback is essential and always taken into consideration, which helps to create a more successful product. On the horizon for the company this year is an exploration of the color purple and all its shades, including lavender and lilac.


Lime Crime is also branching out into offering hair dyes as another means of helping its customers to express themselves. Deere said that makeup and hair color allow people to be unapologetically themselves and that no-one should be afraid of using them. Learn more:

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