Lori Senecal has made a name for herself in the world of advertising. According to the Wall Street Journal, Lori currently serves as the CEO of Crispin Porter + Bogusky, one of America’s leading ad agencies. Lori is a woman who was able to surpass her male competitors and stand out and lead the company as CEO. An alarming statistic shows that among all the CEOs in the country, only a small amount of those positions are filled by women. Lori is one who has been able to stand among the top women CEOs in a male dominated world.
Being a woman in power, Lori stands as a figure for females everywhere to look upto. According to the Huffington Post, she is actively involved in a program called 3% which aims to give women all over America a chance to develop their professional and leadership skills. Lori is a frequent speaker at The 3% Conference and has conducted numerous talks with the hope of encouraging more and more women to own up to their talent and aim for advancement in their fields.
At Crispin Porter + Bogusky, or CP+B as they are colloquially referred to, Lori is tasked with doing everything a CEO needs to do to ensure the smooth functioning of their company. As part of her job, Lori is tasked with overseeing all the operations that take place in the enterprise. Her years of experience in the field of advertising have equipped her with the skills and tools she needs to run CP+B.
Lori Senecal is also known for her efforts to take CP+B to new heights. Under her guidance, Crispin Porter + Bogusky has expanded to international borders and has established their offices in various parts of the world. Lori believes that expanding to new territories and tapping into new markets is one way in which the company can become a global leader in advertising. The company has been receiving a lot of positive light for numerous campaigns that they have been putting out in countries other than the United States.
Growing up in Canada, Lori lived in a rather competitive household, which has given her the edge to be able to perform so well in a field dominated by the opposite sex. But it isn’t just her gender that sets her apart from the rest. Lori’s skill and perseverance to be a successful CEO are demonstrated in her everyday actions and how much progress CP+B has been making under her leadership.