Advertising and marketing are successful business ventures in Brazil. Industrialization has necessitated the need to have industries to promote products manufactured by companies. In addition, advertising is vital in connecting with customers in an effort to promote sales. ABC has been one of earliest firms to tap into the Brazilian market and reap massive profits.
ABC Group, which is one of the largest advertising Companies in the Brazilian market, has been acquired by Omnicom. The sale was officiallized in Sao Paulo, Brazil and the newly acquired company is expected to make its debut in the New York Stock Exchange in a few days. Omnicom is strengthening its muscle by acquiring any competitor in its quest for global dominance.
Nizan Guanaes and Joao Augusto are the pioneers behind the inception and growth of ABC into a successful firm. Founded in 2002, the company’s mission was to become one of the world’s major advertising groups with its headquarters in Brazil. The company owns 14 subsidiary firms majoring in public relations and advertising. For instance, it owns Proctor and Gamble, Mitsubishi and Gillette. In the last financial year, ABC group recorded an impressive R $ 1 billion. In addition, it is ranked among the 20 largest firms in the world. The acquisition of ABC group is a strategic move in buying off two major global competitors.
Guanaes has a stellar career that traces its roots to the various companies he has worked with. His efforts have been recognized by several institutions. For instance, the Financial Times have named him as “one of the 21 global influencers on media and marketing.” On the other hand, Advertising Age and Fast Company has named him as one of “the 100 most creative people in business”.
Furthermore, Nizan Guanes has dedicated a great part of his time to social causes in entrepreneurship, preservation of Brazil’s cultural history and education.