If you love makeup, then the odds are that you adore Doe Deere and her Lime Crime brand. She founded the cosmetics company in 2008, hoping to add a new way of beauty thinking to the market. Her makeup is modern, bold and even naughty, and her global fan base is addicted and obsessed.
Doe Deere has become an entrepreneurial inspiration to many trying to find their business niche (http://www.phillypurge.com/2017/06/05/finding-your-business-niche-like-doe-deere/). People admire her even more because she was born in Russia, moved to New York City as a teen and mastered the English language, the culture and style and created her own vision of beauty.
The lovely, lilac-haired stunner recently caught the eye of PhillyPurge, and the publication reported about the success of Doe Deere and Lime Crime.
Like most people, Doe Deere had a big dream and was able to bring it to fruition and maintain its soaring popularity. She advises young people to find out what they do best and search for a niche to bring it to life. In other words, know the market trends and if your product or service could be useful to people.
In her case, Doe Deere believes that the makeup industry was ignoring the younger, more modern makeup wearers out there. For decades, she says that the giant brands were controlling the market and selling boring beiges and nudes for makeup.
Doe Deere brought vibrant cosmetics into the world and turned the industry upside down. Suddenly, it was cool to show up in blue lipstick or glittery eye shadows in bizarre color palettes. Her plan was a unique one and caught fire immediately. Lime Crime’s Instagram has 3.1 million followers and features one of the most colorful, creative and cool-looking social media pages out there.
Doe Deere understands brand building for e-commerce, and that is how she pursued Lime Crime’s introduction to the masses. The makeup has become huge on social media platforms, and Doe Deere is interactive online with her fans. Learn more: https://www.crunchbase.com/person/doe-deere#/entity
Another piece of advice she offers is in loving what you do. If you are uninspired to work hard, learn all facets of the company you form and how to keep introducing new products and maintain buyer interest, then forget it.
Owning a business is tough, but when it takes off, it’s a really good thing.
To see what Doe Deere is all about, visit LimeCrime.