CP and B recently announced that Lori Senecal will serve as the company’s new Global CEO. She will be in charge of the organization’s global expansion and growth and will manage the coordination of CP and B’s eight international locations. Senecal will also lead the company in further development.
Lori Senecal is known for her management capabilities and leadership, and has been one of the first to embrace technology and innovation on a global scale. She is also particularly skilled in terms of bringing professionals together to help them achieve a common goal. Her new position will help CP & B to continue their worldwide growth. The company recently won the Infiniti global creative account.
Senecal has shared on campaignlive.com that she is honored to be in this new position, and is looking forward to working alongside CP and B’s Chuck Porter to further the worldwide growth of the agency. He is excited about having her on board and feels that hiring her is a solid business move for the company.
During her impressive career, Lori Senecal has developed a number of strategic partnerships, and creating new business divisions for worldwide accounts including BMW, Nestle and Coca Cola. According to Ad Week, she was previously the global head of kbs+, where she transformed the company from a 250-person agency to a 900-person firm with worldwide offices. Before kbs+, Senecal served as the president of McCann-Erickson’s Worldwide flagship office in New York, and held significant roles in account leadership, strategic planning and innovation.
CP and B Chairman Chuck Porter stated that Senecal loves and understand CP and B and shares the company’s values and passions. Porter also states that she and Senecal share many of the same professional talents, and she’ll be working with other prominent individuals in the company, including Richard Pinder, Andrew Keller and Steve Erich. Porter referred to Senecal and her colleagues as a “global A team” and is confident that this group will make CP and B an even more prominent corporation.
CP and B is a member of the MDC Partners network, and its client list includes Infiniti, Domino’s Pizza, Kraft, Applebee’s Mondelez International, Charles Schwab, Hotels.com. Turkish Airlines and Best Buy.