TechStyle Fashion Group is the parent company of a group of internet based subscription service brand companies that have more than 4.5 million members and include Fabletics, JustFab, FabKids, and ShoeDazzle. They offer trendy customized style selections at discounted rates and high quality workmanship. The company was established by Don Ressler and Adam Goldenberg back in 2013 and has grown to be one of today’s top- leaders in the fitness apparel marketplace. When Goldberg and Ressler joined alliances they both did not have much knowledge about clothing or style, but they did understand what consumers were searching for, combined with driven determination to thrive in the marketplace.
Both men from very early ages were already earning incomes using online platforms. Goldberg, at only fifteen, created an advertising business that centered on the gaming trade. Gamers Alliance was such a success that he sold it to Intertmix Media and actually operated as their Chief Officer after the acquisition. Ressler also designed an online company by the name of Fitness Haven in which Intermix also sought to purchase and just like Goldberg began working for them as well. A friendship was spawned right away from the two and they began collaborating on possible business ventures through the mode of e-commerce. From the coming together of their minds, they realized that there was a great need in the marketplace for attractive personalized fitness apparel that did not cost an arm or leg to purchase and with the convenience of internet shopping. Techstyle was born from here.
Fabetics has become a sensation and even Hollywood stars like Demi Lavato are joining forces with the store and purchasing from their wide array of fitness apparel. One of the key strategies and tools to Fabletics success is their adaptable VIP MEMBERSHIP program that gives a subscriber monthly credits and personalized shopping. Actress Kate Hudson is co-founder of Fabletics along with Don Ressler and Adam Goldenberg. There are now over 22 locations around the United States.Shoe Dazzle, JustFab and FabKids work on the same principles as Fabletics using the same membership principles except selling children’s clothes, women’s shoes and apparel. Each month the stores introduce a selection of goods showcasing items that have been designed to appeal to their preferences. With the great popularity Ressler and Goldenberg’s apparel companies have seen, they are sure to see an increase of prosperity in the marketplace. https://onmogul.com/adam-goldenberg