In today’s digital era, advocacy is often synonymous with social media engagement. Ella Robertson, the managing director of One Young World, challenges this norm by urging a pivot towards authentic activism. As a prominent figure in global youth leadership, Robertson frequently addresses the pitfalls of contemporary advocacy practices.

One Young World, a platform renowned for nurturing young leaders, provides a stage for discussions on pressing global issues. At its core, the organization emphasizes the importance of taking tangible action over mere digital gestures. Robertson contends that while social platforms can amplify awareness, they often lead to a complacency she refers to as “slacktivism.”

This term, slacktivism, describes a prevalent trend where individuals post about causes online without participating in meaningful change. Robertson warns that this superficial engagement can dilute the impact of real-world activism. She advocates for transforming time spent on social media into productive action that aligns with the core values of One Young World.

Beyond slacktivism, Ella Robertson highlights the necessity of engaging with diverse viewpoints. She argues that authentic change is more likely when we bridge divides, engaging those who might not initially share the same perspective. This approach, which is central to One Young World’s mission, encourages young leaders to embrace dialogue across ideological lines.

Robertson’s stance is clear: activism should not alienate potential allies. She criticizes disruptive tactics that prioritize sensationalism over substance, urging activists instead to focus on constructive efforts that lead to sustainable change. By addressing these issues, Ella Robertson continues to guide One Young World in empowering a new generation of leaders dedicated to impactful, genuine activism. Read this article for more information.

Learn more about Ella Robertson on https://fortune.com/author/ella-robertson-mckay/