Edgard Corona, the founder and CEO of Smart Fit, has
revolutionized the fitness industry in Latin America. With over 30 years of
experience, Corona has built a fitness empire  that spans a cross 15 countries,
with more than 1,200 gyms and 3.8 million active members. 

Corona’s journey in the fitness industry began in 1996 when
he opened a high-end gym. However, he soon realized the need to cater to a
wider population. Inspired by the affordable fitness concept of Planet Fitness
in the US, Corona set out to create a gym brand that off ered a high-quality
experience at an affordable price. 

In 2009, Smart Fit was born . The first four clubs were an
instant success, attracting hundreds of members on their first day. This
success motivated Corona to explore opportunities beyond Brazil and expand
internationally. 

With a focus on understanding regional nuances and
partnering with local experts, Smart Fit entered markets such as Mexico,
Colombia, and Peru. Corona understood the importance of adapting to each market
while maintaining a consistent brand and culture. Smart Fit’s systems,
processes, and management tools remained the sa me across all countries,
ensuring a uniform experience for members. 

However, expanding internationally wasn’t without its
challenges. Corona had to navigate through different regulations, language
barriers, and financial considerations. But through strategic  partnerships and
a strong network of global banks, Smart Fit overcame these obstacles and
continued its rapid expansion. 

Corona’s advice to aspiring entrepreneurs is to embrace
failure and take risks. He believes that making mistakes is a crucial part of
the learning process and encourages individuals to follow their passion.
Corona’s passion for changing li ves and delivering exceptional fitness experiences
has been the driving force behind Smart Fit’s success. 

As Smart Fit continues to grow and evolve, Edgard Corona
remains at the forefront of the fitness industry, leading the way with his
visionary approach and relentless pursuit of excellence. With his guidance,
Smart Fit is poised to make a lasting impact on the health and wellness of
people across L atin America and beyond. 

In conclusion, Edgard Corona’s journey from a single
high-end gym to an international fitness powerhouse is a testament to his
vision and determination. His ability to adapt to different markets while
maintaining a consistent brand has set Smart Fit apart in the industry. As the
fitness landscape continues to evolve, Edgard Corona’s leadership will continue
to shape the future of fitness in Latin America and inspire entrepreneurs
around the world.