Thomas Priore on Unified Commerce for Small Businesses

Small businesses face unique challenges in today’s competitive marketplace, and Thomas Priore, CEO of Priority, has developed unified commerce solutions specifically designed to address these challenges.

“In today’s challenging economic climate, small to medium-sized businesses remain vital contributors to local economies, the jobs market, and the U.S. gross domestic product,” says Priore. “Priority is focused on delivering a combination of payments and banking solutions that help SMBs succeed by accelerating cash flow and optimizing their performance.”

Priority’s MX Merchant suite of services provides small businesses with tools to manage everything from billing and sales tracking to inventory and customer engagement. The platform is designed to be user-friendly and customizable, allowing small business owners to focus on running their operations rather than dealing with complex financial systems.

One of the key benefits of Priority’s unified commerce approach for small businesses is faster access to funds. “When you’re using our banking-as-a-service product alongside MX Merchant, your money shows up within minutes of your batch closure, even on a holiday or a weekend,” Priore explains. “That doesn’t happen with any other provider in our space. As a restaurant owner, that’s gold to me.”

This accelerated cash flow allows small businesses to better manage their operations, pay suppliers more quickly, and take advantage of early payment discounts. It also helps build employee loyalty, particularly in industries like restaurants where timely payment of tips can be a significant factor in worker satisfaction.

With small businesses accounting for 4 out of 10 jobs in the U.S. economy, Priority’s focus on this segment reflects Priore’s understanding of its importance. By providing small businesses with access to the same level of financial technology as larger enterprises, Thomas Priore is helping level the playing field and enabling these vital economic contributors to thrive in an increasingly competitive environment.